According to information released by the Shenzhen-Exit Inspection and Quarantine, in spite of the introduction of EU anti-dumping duty Shenzhen footwear exports to the EU but do not drop, or installment, which increased by 12.36%. value of 14.28%. Export of shoes from Shenzhen Exit Inspection and Quarantine will receive 52,000 installments, the value reached 730 million U.S. dollars. Direct exports to the EU which granted 1,555, the value of 46.17 million U.S. dollars. Shenzhen shoes channel innovation is to successfully deal with the important factors. Shenzhen shoes enterprises through trade associations or other relevant organizations, with a positive attitude to expand cooperation with the European footwear retailers buying. European association for footwear retailers purchasing groups, and exploring new model of cooperation background of anti-dumping and export channels. Buyers seeking to strengthen cooperation with the EU, while Shenzhen enterprises are mechanisms. Many enterprises to accelerate change OEM processing model to actively enhance brand value and increase the competitiveness of shoes. bid farewell, "the cheap dumping."